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As always, Rihanna came through. Two of those women who have been included are 18-year-old Lulu Bonfils and 20-year-old Stella Duval. And it’s not just the niche apparel industry that is doing so.The statement continued with the brand’s commitment to “transparency” and providing customers “multiple disclosures of membership terms throughout the shopping experience, within advertisements, and through our ambassador engagement policies.”So it is not hard to understand how some customers who are in a rush or did not read the membership’s terms and conditions could fail to realize that proposed discounts are contingent on signing up for the program.Truth in Advertising highlighted disgruntled customer reviews left on the Better Business Bureau to illustrate its point.FOX Business reached out to TechStyle about the matter but did not immediately hear back at the time of publication.“I canceled my account. "Whichever gender you choose to have sex with, you should be proud and find yourself sexually.""So disappointed. I did not want or authorize the making of this account for me,” one customer wrote in a review submitted to the BBB in October.Nine out of the 20 other reviewers on the BBB mentioned that they experienced difficulty in canceling their membership, which Truth in Advertising also noted in its report.The spokesperson also characterized the brand’s customer feedback as “overwhelmingly positive” while citing Savage X Fenty’s Net Promoter Score of 77 and A rating with the BBB.Despite how some may feel about retail companies adopting membership subscription models, it appears that more are leaning on the business tactic to build brand loyalty and profit. Rihanna's Fenty Beauty line has been in the works for some time, and based on the reveal, the work shows.

Those who subscribe to the Savage X Fenty … It is important to note that the screenshots do in fact mention the “Xtra VIP Xclusive” and “Savage X Fenty Monthly Membership,” but the font used is notably small or requires the customer to click a button to learn more about the program.Representatives from Savage X Fenty aren’t taking the allegations from Truth in Advertising lightly.When it comes down to the Xtra VIP Membership program, the spokesperson said Savage X Fenty’s “flexible shopping options have resonated with millions of people around the world, with more than 91 percent of members surveyed indicating they are likely to continue their membership.” For members that no longer wish to continue their membership, the spokesperson said it can be canceled “at any time online via live chat or phone 24/7.”Bed Bath and Beyond and Wayfair are just a few large retailers that have adopted membership programs that provide accessible discounts in exchange for an annual fee.

A model walking during the Savage X Fenty show (left) and a model walking in a Victoria's Secret show (right).

Unapologetic with her sexuality, fun, and completely fearless with her spits, Stallion is a natural fit with the vibe of the brand" However, the same customer did admit they received a full refund after they contacted customer service for assistance.

(Savage X Fenty) Model and artist Sahara Lin, who’s represented by Elite models in New York and Tess Management in London, was the model who spoke about love and marriage in her Savage x Fenty … Both were tapped by Rihanna’s team to model for Savage x Fenty a … Here you can go Behind The Savage with exclusive content and more!