Consumers were not recognizing – or considering – the recessive and incohesive brand from one aisle to the next.
Lucerne, also known as alfalfa (Medicago sativa), should be the protein roughage of choice.It is, however, not all gloom and doom as far as protein feeding is concerned. We produce the finest natural horse forage feed made of various blends of chopped hay for horses. Lucerne persistence. The design system creates a powerful brand block that draws shoppers’ eyes from a distance, creates bigness on shelf and is instantly recognizable from aisle to aisle. This organization primarily operates in the Dairy Farms business / industry within the Agricultural Production - Livestock and Animal Specialties sector. Dairy farmers can minimise the costs of protein feeding by using farm grown sources in the basal diet. Lucerne had a long history and deep roots in the idyllic coastal Northern California dairy farming community.
Lucerne Dairy Farms® Lucerne® has been dairy farming for over 115 years and is the country’s leading dairy brand – spans 25 categories, from milk to cheese to yogurt and more. Always fresh and wholesome. See terms. Finally, the iconic milk churn symbol bookended by “Since 1904” reminds consumers that Lucerne has been delivering the simple joy of dairy fresh for over 100 years.Trinity laid the groundwork for a memorable and distinctive solution by first identifying truths within dairy and within this 110-year-old dairy brand.We brought our findings to life in a brand manifesto of “Celebrating Life’s Simple Pleasures” which captures the magic of a place where life is unhurried, uncomplicated and unpretentious - where it’s the simple things that matter most.The end result is a timeless, iconic brand and a dramatically stronger presence on shelf.
As far as Lucerne, besides being a forage crop and a city in Switzerland, it is the name of a food manufacturing and marketing company associated with the Safeway grocery chain. See terms. Buy Lucerne Dairy Farms Shredded Sharp Cheddar Cheese (8 oz) online and have it delivered to your door in as fast as 1 hour.
Your first delivery is free.
See terms. Lucerne is committed to you. The species does not reseed itself easily and can persist from 5-8 years or more, depending on grazing management and climate.
Our award winning milk offerings, straight from the Lucerne Foods’ Dairy Network, are wholesome, nutritious, and satisfying. To unite the brand and grow consumer loyalty across categories, we built a consistent, yet flexible system, depicting the shared moment between a mother and her calf.
Assignment. We produce the finest natural horse forage feed made of various blends of chopped hay for horses. Safeway asked Trinity Brand Group to create a timeless and relevant look for its fragmented private label dairy brand. Buy Lucerne Dairy Farms Shredded Sharp Cheddar Cheese (8 oz) online and have it delivered to your door in as fast as 1 hour. If the Lucerne dairy brand could grow loyalty across its 20 categories throughout the grocery store and get half of its households to buy just one more Lucerne product, incremental revenue could reach $35 million a year.
Always fresh and wholesome.