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Today it unveiled a new logo, which puts Charlotte… 9. It will look great in the middle of a basketball court and on jerseys. This is a big step forward for our program.”CHARLOTTE, N.C. (WBTV) - For the first time since 2000, Charlotte 49ers athletics will have a new logo and it is a “bold” look. I think adding ‘CLT’ to the mark is a big step. It will look great in the middle of a basketball court and on jerseys. “This was really a labor of love,” said UNC Charlotte alum and LGA senior vice president and executive creative director Todd Aldridge. To build on that, we’re thrilled to have our new bolder identity that not only reflects our commitment to excellence but encompasses the pride this community has for our institution as well as our strong connection to our dynamic city.”The big question is why make this logo change now. How do we make sure we are Charlotte’s Division I university? The Charlotte 49ers, UNC Charlotte’s Division I intercollegiate athletics program, unveiled a highly anticipated new brand identity that is expected to become a rallying point for all of Niner Nation and the broader Charlotte community. It has energy.”“Between the social unrest and the movement for social justice combined with the fact that we are in a once in a lifetime pandemic, this is something that our fans, our student-athletes, our coaches can rally around and celebrate,” said Hill. “It will look great on the side of a helmet. Charlotte 49ers Unveil New Athletic Identity June 24, 2020 - 17:02 PMThe Charlotte 49ers unveiled a new athletic identity on Tuesday afternoon, which the university hopes will become a rallying point for students, alumni and fans throughout the local community. That CLT marking is perhaps the biggest and boldest statement in this new logo package as it ties back to the city of Charlotte.“The new identity captures the energy that will drive our programs to championship-level success,” said 49ers Director of Athletics Mike Hill in a press release provided by the athletics department. The school began rebranding the athletics department 18 months ago. When you have a cool logo to go along with Nike on the other side, it’s going to help us in recruiting. “It brings together what’s so unique about Charlotte. How do we make sure we are Charlotte’s Division I university? We’ve been focused on how we incorporate the city into our brand. We enjoyed our first football bowl game last season, set a record for home wins in men’s basketball, won league titles in men’s and women’s track and field, advanced to the NCAA Men’s Soccer Tournament second round, and saw multiple teams continue their dramatic competitive ascent. We’re an amazing and vibrant university right next to an amazing and vibrant city. Charlotte athletics unveiled new branding Tuesday for its sports programs with marks that pay homage to the city's gold mining history. CHARLOTTE, N.C. (WBTV) - For the first time since 2000, Charlotte 49ers athletics will have a new logo and it is a “bold” look. “It’s an exciting time for Charlotte athletics. Those marks will be used on new uniforms and signage at the athletic facilities on campus, while the primary logo will be prominently displayed on the 50-yard line of Jerry Richardson Stadium and at center court of Halton Arena.The “All-In C” is then used in the 49ers’ “CLT” secondary logo, which is the code for Charlotte Douglas International Airport and a widely recognized abbreviation for the city. “We’ve been focused on how we incorporate the city into our brand. The school has a new "CLT" logo, as well as a "C" logo that features a pick axe to represent the 49ers name. The Charlotte 49ers athletics program revealed their new brand and logos on Tuesday afternoon. He started as an intern and he's been with WBTV Sports since then working his way up from editor to his current position of Sports Reporter/Producer.“It looks incredible,” said head football coach Will Healy. One reason is to energize the Niner Nation fan base in these tough times.“I’m super, fired up about the CLT mark,” said women’s basketball coach Cara Consuegra. As the school’s impact on our region reaches new heights, we were determined to develop an identity that reflected a positive, forward trajectory.”“It looks incredible,” Charlotte football coach Will Healy said “It will look great on the side of a helmet. When you have a cool logo to go along with Nike on the other side, it’s going to help us in recruiting. Bold is the word for the Charlotte 49ers. It’s going to help our player experience here, where they feel really good about where they are playing.”The Charlotte 49ers unveiled a new athletic identity on Tuesday afternoon, which the university hopes will become a rallying point for students, alumni and fans throughout the local community.“I think adding ‘CLT’ to the mark is a big step,” Healy said.