The musical bent is intended to remind consumers of the uses for Maxell products, which include recordable tape and disks, headphones and iPod accessories.A FAMILIAR advertising character is migrating online in another example of how marketers are stepping up efforts to offer sponsored entertainment to game-playing computer users.The character is the "blow-away guy," the hip young man so moved by the outstanding performance of Maxell music products that he is practically blown out of his chair. Tags: maxell, audio, audio tape, tapes, cassette, blown away, stereo, hi fi, maxell man, advertising, retro, vintage, media, record, pop pop p pow "For the past decade or so, the character had hibernated a bit," Mr. Lee said, but is coming back because "we found him to be a great asset for the Maxell brand."A billboard with an oversized photograph of the character recently went up in Times Square, serving as a teaser for the X Games sponsorship.
As Maxell now makes blank DVDs and CDs, headphones, speakers, and blank audio and video tape, the ads have been updated with photos of iPods and accessories underneath the image. Those ads have continued to run into 2006 and were joined by posters put up in 10 major markets like Chicago and New York as well as a college ad campaign, with posters displayed on 50 campuses around the country.Younger consumers "don't necessarily attach the character to the Maxell brand, but reams of research show the icon represents superior performance," Mr. Maniff said."The 'blow-away guy,' as we like to call him, is an icon that stands for performance and for technology," said Daniel Lee, vice president for marketing at the Maxell Corporation of America in Fair Lawn, N.J., part of the Hitachi Maxell unit of Hitachi.The Maxell online game is tied to a sponsorship deal signed by the Maxell Corporation of America with the ESPN cable television network. As Maxell now makes blank DVDs and CDs, headphones, speakers, and blank audio and video tape, the ads have been updated with photos of iPods and accessories underneath the image. The photograph is being brought back much as it appeared originally. BLOWN AWAY - FRAMED ART PRINT / POSTER (ART PRINT BY STEVE STEIGMAN) Framed Poster. The budget for the campaign is estimated at $3 million to $5 million."Layers of hairspray held the model's hair in wind-blown position and some strands were tied to the ceiling" with fine fishing line, the article reported. Total Media offers the lowest prices on all Maxell, Sony, Fuji, TDK, Imation, Iomega, Quantum audio and video blank tapes, cd's, dats, mini dv, dlt, zip, and computer backup blank media Trivia And Tips - Maxell’s “Chair Man”: He’ll Blow You Away (part 2) :: Total Media Inc. 1-201-848-1100 - Blank tape, cdrs, mini dv, audio, video and computer recording supplies
The adverts depict a man sitting low in a ( Le Corbusier Grand Confort LC2 [11] ) high armed chair (on the right side of the screen) in front of, and facing, a JBL L100 speaker (the left side of the screen). $7.40 $ 7. Famous Maxell Blown Away Guy Over 500 Plays Tape C. In the 1980s, Maxell became an icon of pop culture when it produced advertisements popularly known as "Blown Away Guy" for its line of audio cassettes. "Get blown away" is the headline while copy urges consumers to use Maxell accessories to "make your small iPod sound like a huge audio system".Maxell now assumes responsibility for all Hitachi-brand and Maxell-brand LCD projectors and laser projectors, as well as the Lecture Capture Collaboration Station. BLOWN AWAY - FRAMED ART PRINT / POSTER (ART PRINT BY STEVE STEIGMAN) Framed Poster. An article in Adweek dissects the reason for the ad’s tremendous success. Steve Steigman Blown Away Art Print Poster [Accessory] The original campaign conceived by Art Director Lars Anderson began as a two-page spread in Rolling Stone Magazine ad in 1980, and was made into television spots in 1981 which ran throughout the 1980s. Only 2 left in stock - order soon. The character first appeared in ads in the late 1970's created by the old Scali, McCabe, Sloves agency.•As more consumers go online to play games — particularly those in their late teens through early 30's — marketers are following them, a phenomenon that has spawned its own terms like "advergaming." The goal is to encourage consumers to spend more time on the marketers' Web sites so they can be exposed to additional brand and product pitches.Maxell is one of eight associate sponsors of the event, which presents competitions in extreme sports like skateboarding and motocross racing.