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Usually I find fragranced skin-care products too overpowering and irritating, so when I learned the entire line is made with clean fragrances (with synthetic scents making up less than 1% of the formula), it made sense.Now for the formula: another genius idea from Rih. Each is designed to multitask to address a range of concerns and skin-care steps. I wanted to create a really deep cleanser that wouldn’t dry out your skin so you can use it every day and night.”Nicole Saunders is the associate commerce editor at NBC News Shopping, covering wellness and lifestyle.“I wanted to create a moisturizer with SPF that was totally invisible — that means no chalky residue and no flashback. Visit Insider's homepage for more stories. Rihanna's Fenty Beauty recently released a dry-brush-cleaning sponge.


Some brands that fall under this category refuse to share their complete animal testing policy or answer questions about their cruelty-free status. Insider producer Kyle Kerchaert tried out the sponge and found that it held up to its claims. In other words, your skin drinks it right in, along with the ingredients in it—niacinamide (to help minimize dark spots and even skin tone), vitamin C (for brightening), Australian lemon myrtle and witch hazel water (to reduce oil and refine pores), as well as a handful of other hydrating and antioxidizing powerhouses.Rihanna just revealed the first three products that'll be making their way from her brain to our top shelves: a creamy cleanser, a toner-serum hybrid (named Fat Water, because amazing), and a sustainable SPF moisturizer that goes on invisible.

Fenty Beauty is a makeup and beauty brand by Rihanna that reflects her personality, her taste in beauty, and a woman’s need for adequate self-expression.

This means that it's currently unclear whether or not the brand is cruelty-free, since they haven't provided enough information. 2. But if anyone can do it, it's Rihanna. There were more foundation shades for all (now over 40), … Fenty Beauty broke out onto the beauty world and changed the game.

It was the first all-inclusive range that forced other make-up brands the world over to question not just their product offering, but their brand messaging when it came to providing for diverse skin tones. Fat Water isn’t wrapped in shrink wrap, doesn’t arrive in a box and both the bottle and cap are recyclable. And the progressive nature of these products also helps it appeal to a much wider audience, securing its success for years to come. Nars.
But how much has inclusivity in the beauty industry really improved?As a full-fledged fan of micellar water—and someone who really hates washing her face at night—it's hard to get me to care about a cleanser. The purple packaging on the other products are cool—classic millennial bait with a solid pale pastel shade and a clean sans-serif font—but this is the kind of gorgeousness I expected from Rih. It’s everything for everyone.”“Washing your face is the most important step for good skin,” says Rihanna in an official release. I did find it a little much for both day and night given how sensitive my skin is, but that was easily fixed by sticking with micellar water in the morning and the cleanser at night.It's not the kind of serum you're going to see an overnight result with. When Rihanna launched Fenty Beauty in 2017, the brand was taking one approach: more. There’s no denying the disruption Rihanna caused to the beauty industry when she launched her make-up line, Fenty Beauty, in 2017. The Fenty Beauty logo is modern, fresh and clean — a standout design that is leagues ahead of its competition. Fenty Skin follows the ethos of inclusivity and diversity of Rihanna’s makeup line, Fenty Beauty, ... clean, vegan, AND earth-conscious. 'I wanted it to feel approachable, easy, and to take the pressure off choosing a routine, so I created one for everyone.'

Fenty says the sponge quickly removes pigment from makeup brushes, allowing users to easily switch from color to color using the same brush.