Next up, Wes Warfield from Nike shares how it handles engagement on Instagram.
1.8m Followers, 207 Following, 324 Posts - See Instagram photos and videos from Nike Training Club (@niketraining) Meaning that collaboration between teams – or a lack thereof – can create a disconnected and jumbled feel for customers. New workouts drop every month. This happens on a macro scale as well as on a micro scale – each and every conversation with customers on a daily basis.But managing more than 1,000,000 incoming messages per year means that Nike has to pick and choose the most important conversations to focus on.Sign up for a free Buffer trial“One of the most important things that we focus on is that we want to be and sound human, even if we’re speaking on behalf of Nike.
It’s something that we’re always improving,” says Wes to end our time together.And similar to sports, mastering these skills takes time, energy, and practice.This is a brilliant move on Nike’s part. 761.2k Posts - See Instagram photos and videos from ‘niketraining’ hashtag
Nike Women's Instagram profile has 897 photos and videos. Social media is where people share the experiences and it’s where they’re asking support-related questions. Whereas, the head coach – Nike – can be a bit intimidating.”Located in the heart of the Pacific Northwest (Beaverton, OR) Nike employs hundreds of people across dozens of different departments.They also implement another productive strategy, according to Warfield. Follow them to see all their posts.
The assistant coaches are the ones that work hands-on with the team. Free delivery and returns on every order with Nike Membership Nike processes information about your visit using cookies to improve site performance, facilitate social media sharing and offer advertising tailored to your interests. Nike delivers innovative products, experiences and services to inspire athletes. Of course, this is something that is always changing and evolving.In order to solve this problem, Warfield and team are purposeful and strategic with their approach.Besides the millions of engagements and conversations created by content that Nike posts on social media, Instagram and other platforms also serve another important purpose: community. Each program is made by a Nike Master Trainer to get specific results, but is still flexible enough to fit into your busy life. Sessions range from 15-60 minutes and include over 185+ free workouts.Complement your routine with in-depth nutrition and wellness guidance from Nike Master Trainers and the Nike Performance Council across the five facets of fitness—movement, nutrition, recovery, mindset, and sleep.With NTC on the Apple Watch, you can track your drills, heart rate, calories, and stats—all without looking at your phone.Our multi-week programs include workouts, nutrition tips and wellness guidance to serve every kind of athlete. Doing so helps us to stay consistent in terms of voice, messaging, hashtags, captions, etc,” says Wes. We list out all of the potential questions that we’re going to get and how we’ll answer those.
Try our on-demand classes for a streaming, studio-style experience or tackle a gym-friendly whiteboard workout. Nike processes information about your visit using cookies to improve site performance, facilitate social media sharing and offer advertising tailored to your interests. Nike delivers innovative products, experiences and services to inspire athletes. “We sit down often to discuss specific campaigns and how we will approach them. We began to invest in people (the community) on social media because that’s where they are and that’s where they spend time. It helps us to save time and be more productive in our jobs.”Wes explains, “We are always actively looking to take part in relevant conversations on social media since we obviously can’t be a part of every single one. The magic of this strategy is that it increases the chance that those customers will share the information with others, thereby decreasing the future volume of questions around a particular topic.Wes explains this approach perfectly using a sports metaphor (naturally! It’s a massive community and a great chance to build relationships.”“We don’t respond as individuals, we respond as Nike.