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Modified version where the rays are colored in blue.By 2000, Smart modified its logo, dropping the rhombus.The new logo, which veers away from the logo design used for over 25 years and drops the all-caps Smart text and eight colorful dots, has a new symbol shaped like a triangle with the three sides representing the Company's business pillars - exceptional people, meaningful innovations, and valuable customers. The triangle is also the symbol for Delta, the fourth letter in the Greek alphabet, which stands for “Change”, an allusion to Smart's new slogan, "Welcome Change".Although the new logo is mostly green, the blue color that has defined Smart for over 25 years lives on as one of the colors of its new triangle symbol.Smart's first logo consisted of the Smart name in blue color, with eight gray rays on the letter M and with a lined rhombus wrapped around it.In 2008, Smart launched a retouched version of its logo, which has more rounded edges for the Smart name, modifies the shape of the eight rays, and adds a beam below the Smart name.On October 25, 2011, Smart unveiled a revamped version of its logo which reflects the evolving digital lifestyle of Filipinos. You can help Logopedia by uploading it here. This type of telephone was invented in 1927, before PLDT was founded.Philippine Long Distance Telephone Company was renamed as simply PLDT. The triangle is also the symbol for Delta, the fourth letter in the Greek alphabet, which stands for “Change”.The new PLDT logo launched during its 68th anniversary in November 1996. But still used in tandem with the next logo. The new red color of the slightly revised symbol is meant to convey "energy, warmth, heart, speed and life." The new PLDT and Smart logos are shaped like triangles with the 3 sides representing the business pillars: People, innovations, and customers. The famous "telephone receivers" symbol, formed through a repetition of the abstract figure of the telephone receiver to complete four sides, was launched in 1983 and would be used for the next three decades. An SVG version of this logo is recommended but not required. The borders of the old logo were removed to signify the Company's openness to change in the competitive global environment and to the transition to the next millennium.The telephone logo was changed to modify the telephone in the Philippines. The triangle is also the symbol for Delta, the fourth … Their corporate name, now no longer slanted and has more rounded edges, is rendered in a more youthful blue and its signature eight rays have morphed into eight dots in various vibrant colors, to reflect the freedom and empowerment that Smart’s broader range of products and services make possible. The new PLDT and Smart logo is shaped like a triangle with the three sides representing the Company's business pillars - exceptional people, meaningful innovations, and our valuable customers.
1963–1983 The telephone logo was changed to modify the telephone in the Philippines. The new PLDT and Smart logo, which replaces the iconic telephone receiver symbol used for over 33 years, is shaped like a triangle with the three sides representing the Company's business pillars - exceptional people, meaningful innovations, and our valuable customers. The new PLDT and Smart logo is shaped like a triangle with the three sides representing the Company's business pillars - exceptional people, meaningful innovations, and our valuable customers.